Brand film · 2025 · 1:11
Corda
The launch film for Corda, R3's protocol for accessible, liquid, uncorrelated yield. Shot and directed by Jez Smith, the film sets founder interviews in controlled, sculpted light against archive and market imagery, building a confident case for a new piece of financial infrastructure.
Why a retainer suits a subject like this
Tokenised assets, vaults and on-chain liquidity are hard to explain and harder to film. The people who understand them are busy, the audience is banks and funds, and nobody in that room has patience for hype.
A retainer fits that. The same crew comes back month after month, learns the language and knows who in the building can answer which question. One day of interviews then feeds a whole series: the full episodes, and the short cuts that carry them on social.
Interview series
Stacking Corda
One question at a time, answered by the people who build and sell the product.
Series one · Liquidity
One long-form film that takes all four questions, and a short cut for each.
Series two · Vaults
Five episodes and seven short cuts, each short built around a single contributor.
Partnership film
A film for the partnership between SIX and R3. Interviews, product screens and animated captions, cut to just under three minutes so the case for institutional assets on-chain lands in one sitting.
Long-form conversation
55:02
David E. Rutter with Tim Grant
R3's founder and executive chairman sits down with Tim Grant, CEO of Deus X Capital, for an unhurried conversation about where tokenised markets are heading. Filmed on three cameras, with an animated opening built from the strongest lines.