How We Redesigned a Hertfordshire Solicitor's Website

Solicitors and law firms have a specific problem with their websites. They need to look professional and trustworthy, but they also need to be approachable and easy to use. Most law firm websites fail on at least one of those fronts. Some manage to fail on all of them.

When TG Collins Solicitors came to us, their existing site was doing more harm than good. Here's what was wrong, what we did about it, and what changed afterwards.

What Was Wrong With the Old Site

The old TG Collins website was built years ago and hadn't been meaningfully updated since. It looked dated, which is a real problem when you're a professional services firm. First impressions matter in law more than almost any other industry. If your website looks like it was built in 2012, potential clients wonder if your legal knowledge is stuck there too.

The site wasn't mobile-friendly. That's a big deal when more than half of all web traffic comes from phones. Try reading dense legal service descriptions on a tiny screen with text that doesn't resize. People don't bother. They tap back and find someone else.

The practice areas were buried and poorly organised. If you needed a conveyancing solicitor, you had to dig through multiple pages to work out whether TG Collins even offered that service. Every extra click is a chance for someone to give up and go elsewhere.

And the site was essentially invisible on Google. No local SEO work had been done. The site wasn't optimised for any of the search terms that potential clients would actually type in. All that experience and expertise, completely hidden from the people searching for it.

What the Client Needed

TG Collins is a well-established Hertfordshire practice with a strong reputation locally. They needed a website that matched that reputation. Something that felt professional and trustworthy the moment you landed on it.

They also needed it to actually work as a business tool. Not just a digital brochure, but something that brought in enquiries. That meant clear practice area pages so visitors could quickly find the service they needed. Easy contact options on every page. And proper visibility on Google for the searches that matter.

Trust signals were important too. In legal services, people want reassurance. They want to see qualifications, professional memberships, years of experience, and testimonials from real clients. The old site had none of this presented effectively.

What We Built

We started from scratch. The new site was designed around how people actually look for solicitors. Someone arrives on the site, they need to immediately understand what areas of law are covered, see that this is a credible and established practice, and find a way to get in touch.

The homepage leads with a clear overview of the practice and its core service areas. No vague marketing waffle. Just a straightforward explanation of who TG Collins are, how long they've been established, and what they can help with.

Each practice area got its own dedicated page with detailed, plain-English descriptions. Legal services are confusing enough without making the website hard to understand too. We wrote content that explains what each service involves, who it's for, and what the process looks like. Approachable but professional.

The design uses a colour palette and typography that feels appropriate for a law firm. Clean, professional, and modern without being cold or corporate. You can see the result on the TG Collins portfolio page.

We also made sure the contact journey was as simple as possible. Phone number and email visible on every page. A contact form that doesn't ask for your life story. Click-to-call on mobile. The whole point is to remove any friction between "I need a solicitor" and "I've contacted one."

The Professional Services Playbook

This project reinforced a pattern we've seen across professional services websites. Whether it's solicitors, accountants, or consultants, the formula is similar.

People visiting these sites are usually dealing with something important. Buying a house, writing a will, handling a dispute. They're often stressed or uncertain. The website needs to be calming, clear, and confidence-building. Not flashy, not salesy. Just solid and trustworthy.

We applied the same thinking when we worked on the Derrick Bridges project. Professional services, same need for trust and clarity, same emphasis on making the right first impression and making contact easy.

The common mistakes we see on professional services sites are the same every time. Too much jargon. Not enough clear calls to action. No mobile-friendly design. Missing trust signals. Fix those things and you've already got a better website than 80% of your competitors.

What Changed

The new TG Collins site launched with proper local SEO baked in from day one. Page titles, meta descriptions, and content all written with real search terms in mind. The kind of things people actually type into Google when they need a solicitor in Hertfordshire.

The mobile experience went from unusable to fully responsive. Every page, every form, every phone number works perfectly on any device. That alone opened up the site to the majority of visitors who were previously bouncing straight off.

The practice area pages started ranking for relevant local searches. When someone in the area searches for the kind of legal help TG Collins offers, the site now has a genuine chance of appearing in the results. That's new enquiries coming in without any advertising spend.

And perhaps most importantly, the site now actually represents the practice properly. When someone is referred to TG Collins and looks them up online, they find a professional, modern website that matches the quality of the service they'll receive. That's what a good website does. It confirms what people already hoped was true.

If your professional services firm needs a website that actually works for your business, drop us a line. We'll have an honest conversation about what you need and what it would take to get there.